Develop CRM strategies for each cycle contemplating marketing communication channels, promotional logic structure & commercial approaches for top quality content.
Design and implement: the planning, testing, execution, monitoring and optimizing stages of each cycle.
Improve the Upsell and Cross-selling strategies.
Monitor the CRM channels performance in order to improve:
o Engagement (Delivery, Open rates, CTR).
o Retention figures (conversion, player activity rates, NGR and life-time value of players).
Plan and execute A/B tests within different cycles and segments.
Report on the CRM Automation cycles performance and the impact on the business retention figures.
Organize and schedule appointments for deliveries, maintenance and cleaners.
Coordinate and cooperate with the CRM Executive in building the marketing channels, offers and the journeys for each automated cycle (E-mails, Inbox messages, Push Notifications and SMS).
Company: Spoton Connections
Location: in Malta
Job Type: Permanent