Marketing, Media, PR, Entertainment in Valletta

Crm Coordinator

Duties:

Prepare and execute multi-channel, segmented life cycle campaigns across the all of our clients brands
Launching and testing processes for campaigns and promotions across multiple devices.
Drive A/B testing within and across communication channels to discover best practices for each customer segment.
Work with CRM stakeholders to provide support and guidance in various CRM initiatives.
Collaborate with Copywriters and other business functions to drive customer engagement and revenue.
Implement automated CRM programs for agreed campaigns and executing a wide range of campaigns and promotions
Compiling and presenting reports on CRM programs
Assist in reviewing player behaviours, activities and suggesting/requesting improvements
Optimizing customer promotional journeys and experience
Design and implement regular benchmarking and competitive analysis to ensure the business is keeping a competitive edge
Carry out any other ad hoc functions that may arise.

Required experience:

Fluent English (both written and spoken) and German is considered an asset.
Good general level of education, with a competent standard of numeracy and literacy being important.
Excellent awareness of Microsoft Office applications and high degree of computer literacy.
Experience in the iGaming industry is considered a necessity.
Proven CRM background is required, minimum of 1 year
Result-oriented and data driven
Ability to effectively plan work tasks to meet deadlines.
Motivated team player with excellent people skills.
Interest in CRM, Customer Experience and User Journey is essential.
Experience working with Symplify is considered as an advantage


Company: Betting Connections

Location: in Valletta

Job Type: Permanent

Salary: competitive


Posted by:
Betting Connections

27/03/2020


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