Senior crm manager
Senior crm manager
SENIOR CRM MANAGER
The Senior CRM Manager reports to the Head of Retention on CRM
activities and campaign performances. The Senior CRM Manger’s main
role to provide the CRM Team with support and expertise in the
execution of all CRM automated cycles. A continuous understanding of
industry best practice, marketing channels and data on player
behavior is paramount to on-going CRM optimization.
The Senior CRM Manager is also tasked with delivering reports and
overseeing the performance of each cycle, assuring all operations
run successfully and are compliant at all times, while focusing on
increasing conversion rates, the revenue per active consumer,
increasing multi-channel visits, and the reduction of churn of
valuable consumers.
Key responsibilities:
Develop CRM strategies for each cycle contemplating marketing
communication channels, promotional logic structure & commercial
approaches for top quality content.
Design and implement: the planning, testing, execution, monitoring
and optimizing stages of each cycle.
Improve the Upsell and Cross-selling strategies.
Monitor the CRM channels performance in order to improve:
o Engagement (Delivery, Open rates, CTR).
o Retention figures (conversion, player activity rates,
NGR and life-time value of players).
Plan and execute A/B tests within different cycles and segments.
Report on the CRM Automation cycles performance and the impact on
the business retention figures.
Organize and schedule appointments for deliveries, maintenance and
cleaners.
Coordinate and cooperate with the CRM Executive in building the
marketing channels, offers and the journeys for each automated cycle
(E-mails, Inbox messages, Push Notifications and SMS).
Candidates skills and experience:
At least 2 years of experience in CRM Automation in the I-gaming
industry regarding to building campaigns and journeys.
Proven successful results from significant participation on a CRM
project from its concept to its completion.
Experience in driving measurable revenue growth through retention
strategies, optimizing conversion rates, channel delivery and player
engagement.
Experience working in a highly competitive business environment,
with great understanding and ability of adapting to new
jurisdictions and market circumstances.
Deep analytical skills and understanding of data, offer management,
and multi-channel marketing and the ability to perform player and
campaign performance analyses and articulate the findings in
intelligent reports that will be used in the formulation and
revision of CRM strategies.
Communication skills both in written and verbal form, facilitating
important and sensitive information between the CRM executives and
Head of Retention but able to cooperate and communicate with other
stake holders in other departments.
A good knowledge of Microsoft Office (especially Outlook, Excel and
Word).
Marketing Tools/Channels such as Email marketing, SMS, Inbox
messaging, Push Notifications, Landing pages, etc., in both tactical
and executional levels (Sales Force, Send Grid, Extreme Push and
Mobivate are a plus).
CRM software, (Optimove or related software’s are a plus).
Basic html knowledge (ability to create email dynamic blocs or
coding skills are a plus).
Positive, can do attitude.
Company: Spoton Connections
Location: in Malta
Job Type: Permanent
Salary: competitive
SpotOn Connections
27/07/2020
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