MARKETING & COMMUNICATION DIRECTOR
Overview:
The Marketing and Communications Director is a senior-level role
responsible for developing and implementing comprehensive marketing
and communication strategies to support the organization's goals and
objectives in Cameroon. This position requires a deep understanding
of marketing principles, brand management, and effective
communication techniques. The Marketing and Communications Director
will work closely with the Managing Director and Director of
Operation and lead a team of marketing and communication
professionals. Whilst collaborating with cross-functional teams to
drive product and brand awareness, support growth and help forge
stronger relationships with key decision-makers within our target
customers in Europe, USA, Canada, Africa, the Middle East and
Asia.
Managing projects and workflow for all assigned marketing tactics.
Coordinating with internal/external design teams and vendors to
ensure project timelines are met. Ensuring property marketing
materials are up to date and organized appropriately across all
company platforms.
Company Overview: ESHAC-Engineering Design is committed to employee
wellbeing and life-work balance, offering development opportunities,
a flexible time-off program, and an industry leading parental leave
policy.
Primary Duties & Responsibilities:
• Strategic Development: Working closely with senior operational
and functional leadership, develop and execute effective marketing
strategies in focused geographical markets in alignment with overall
business and sales objectives.
• Brand Management: Maintain a strong brand identity and ensure
consistent brand messaging across all marketing and communication
materials. Monitor market trends, conduct competitor analysis, and
implement strategies to enhance the organization's brand
positioning.
• Marketing Campaigns: Plan, coordinate, and oversee the execution
of brand and demand generation campaigns to promote products,
services, or initiatives in conjunction with local sales teams.
Develop marketing campaigns, inclusive of digital, advertising
materials, and webinars ensuing they align with the brand and target
audience.
• Digital Marketing: Maintain and further develop digital
marketing strategies, including website management, social media,
and online branding. Leverage on analytics and data-driven insights
to optimize digital marketing efforts and drive audience
engagement.
• Market Data: Work with the global marketing team to collect,
maintain, analyze and report on customer, competitive and market
data as it pertains to key sector and geographies.
• External Relations and Public Affairs: Manage the organization's
public image and relationships with media outlets, industry
influencers, and stakeholders. Across the hemisphere Develop and
distribute press releases, handle media inquiries, and organize
events to optimize branding.
• Crisis Management: Be part of the hemisphere and regional crisis
response team in the event of an emergency. Ensure communications
both internally and externally are crafted and delivered in
accordance with policy.
• Internal Communications: Maintain and further internal
communication strategies to inform and engage employees. Create
other communication materials to ensure consistent messaging across
the organization.
• Global Marketing: Work closely with the global marketing team to
develop, implement and oversee internal and external campaigns that
support ESHAC’s goals across the organization
• Reporting and Analytics: Ensures marketing team are fully
reporting key metrics and campaign data, which helps to measure, and
communicate ROI to key stakeholders.
• Leadership; Manage and mentor a team of marketing and
communication professionals. Provide guidance, set performance
objectives, creating a collaborative and high-performing work
environment.
• Financial Management; Manage the marketing and communications
budget effectively, ensuring optimal allocation of resources and
cost-efficiency in marketing activities.
• Compliance: Ensure that all business activities are conducted
with the utmost integrity and in compliance with applicable laws and
regulations.
Education & Experience:
• Bachelor’s Degree or commensurate experience preferred in
Communication, Marketing, Business Administration.
• Minimum of 5-9 years in marketing and/or business development
role – a fast-paced work environment preferred, or commensurate
experience.
• CIM certificate or above in professional marketing preferred.
Required Knowledge, Skills & Abilities:
• Adaptability – maintain effectiveness in varying environments
and with various types of people.
• Ability to multi-task and work on a variety of different
projects/tasks at once.
• Outstanding organizational and project management skills.
• Team oriented; works well with others in a cross-functional way
to get the job done
Is a self-starter; able to start and complete projects
independently.
• Excellent written and oral communications; conveys ideas clearly
and concisely.
• Impeccable attention to detail; completes projects and tasks
with thoroughness at each step.
• Advanced Microsoft office product knowledge –Excel, Word,
PowerPoint, and Outlook.
• Adobe InDesign proficiency required.
Additional Responsibilities
The above statements are intended to describe the general nature and
level of work being performed. They are not to be construed as an
exhaustive list of all responsibilities, duties, and skills
required. All employees may be required to perform duties outside of
their normal responsibilities from time to time, as needed.
Additionally, an employee's job duties may change at any time, in
the company's sole discretion.
Personal Information Collection Notice for Job Applicants
In order to process your application, we will ask you to provide us
with your detailed and recent CV, certain personal information,
including your identification data (e.g. name, date of birth,
driver’s license number if any, contact details), education
information, and professional and employment history.
Contact: contact@eshac-edesign.com
Equal Opportunity Employer
Company: ESHAC-ENGINEERING DESIGN
Location: in Cameroon
Job Type: Permanent
27/06/2023