Forum Travel

[esteve]

The status and prestige motivators are identified with the needs of personal esteem and personal developments. Surely, these are related to travel for business or professional interests, or for the purpose of education or the pursuit of hobbies. In Kerala holidays can be fruitfully spent if an international tourist is willing to spend an extra bit more at the prominent tourist centers. To enjoy the traditional food, rejuvenation massages and other health packages in its purest form is a costly affair due to the skyrocketing labor costs and also the increasing scarcity of the necessary raw materials in a state where its people are now increasingly discarding their traditional lifestyles to assimilate anything and everything available in the West.

Apart from the above principal motivating forces, there are other derivate factors also behind the growing significance of high status tourism. For the professionals in the higher echelons of the big multinationals holidaying in the prominent costly resorts are the norm and not the exception. The government is also giving much emphasis to high value tourism and is going the extra mile to attract such high-spending tourists.

For the management professionals holidaying or unwinding in the high cost resorts and hotels is a matter of prestige. Many a time the destinations they choose may be the ones in which they must have stopped over for a day or two during their business stopover as part of their routine work. Travelling businessmen do not mind spending any amount of money to avail world class luxuries.

Some prestige travelers show more interest in staying in the traditional palaces and other historical monuments that have been turned into hotels and resorts. The Kerala government now owns scores of such historic monuments. The high flying travelers do not mind paying any amount of money to get a touch of royalty.