Marketing Specialist in Philippines

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Marketing Specialist

Miss Mary Margaret OMAGING

Blk 21 Lot 5 Exodus St. - Philippines

Location: Philippines

Sector: Marketing, Media, PR, Entertainment

Job search (short statement...):
Marketing specialist from the Philippines with Master’s degree in Business Management and has over 6 years of experience in managing the brand of a major premium airline.

Marketing Executive
Etihad Airways (Oct 2010 - Jun 2017)
1. Responsible for the management and execution of marketing activities/events in the Philippines while ensuring Etihad’s premium brand presence in the country.
2. Reported directly to the Regional Marketing Manager in Sydney to provide updates on local marketing activities and recommendations on new projects and initiatives.
3. Implemented Head Office Global campaigns that achieved strong performance and significantly impacted revenue results. Managed February 2017 Global campaign that produced stronger bookings for Q2 and Q3 and placed POS Philippines on the top 6.
4. Planned and executed local activities in cooperation with Pricing, E-commerce,
Visual Communication, Social Media and CRM team that led to optimized web sales.
Instrumental in helping Etihad Philippines achieved highest web revenue in April 2017 with 48% increase in premium cabin contributing in total revenue by 29%.
5. Spearheaded major Trade and Consumer events for Etihad Aviation group and tourism offices to promote joint networks and destinations.
6. Developed new partnerships/tie-ups with similar luxurious brand and elite organizations to capture share in the premium travel segment.
Improved premium portfolio by 110% in 2 years that increased leads and repeat customers.
7. Created and executed incentive programs for the Travel industry, Corporate and Consumer segments to encourage switch business and loyalty.
8. Built networks and forged relationship among partner organizations (Chamber of Commerce, Diplomatic Corps, Corporates, etc.) with the aim to strengthen Etihad’s position in the market. Grew Etihad’s local database by 200% between 2015 and 2016.

Reservations & Ticketing
Etihad Airways (Nov 2008 - Oct 2010)

Reservations & Ticketing
Pan Euro Int'l. (Jun 2006 - Oct 2008)

Accounts Executive
Arpan Air Inc. (Feb 2005 - Jun 2006)

Master in Business Management
University of the Philippines (2007 - 2011)

Bachelor of Science in Tourism
University of Santo Tomas (2000 - 2004)

English (fluent in verbal and written)

Skills include Brand Management, Digital Marketing, Social Media Marketing, Event Management, Partnerships/Sponsorship, Promotions, Customers Relation Management

CV attached: CV_6568
Attachment might contain virus. Easy Expat is not responsible for the content of the file.

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Marketing Specialist

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Marketing, Media, PR, Entertainment: Philippines

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